Integrated Campaign
Recalibrate how people see the mainframe by showcasing the mainframe’s power and potential through the perspective of actual users, creators, startup visionaries, and students who are leveraging the adaptive, innovative technology of the mainframe in their hybrid cloud strategy to create, innovate, and build their future enterprise. By sharing their stories of transformation, we want to invite the audience to consider: What will you design and build with IBM Z?
Landing Page
Today's Architects Campaign
Objective
We highlighted the global aspect of the campaign by showing a map of the participants, including an introduction with name, photo, and job title, a short description of how each architect uses the mainframe, and with a CTA that drives to each individual’s profile featured on the campaign landing page.
Campaign Components
As part of this integrated campaign strategy, we created print banners, social media ads, a landing page for desktop and mobile, copywriting, and global video production to tell the story of 15 of IBM Z Today’s Architects with messaging focused on how to make mainframe technology relevant
Animated Social Media Ads
My Role
My role included presenting design concepts to the client, retouching key visuals, and designing layouts for print banners, a direct mail postcard, animated social media ads, and landing page assets.
Through developing the frames for the animated social media ads, I directly impacted the registration for IBM Z Day event that kicked off the campaign. The animated ads had two different target audiences, with CTA's for IBM Z Day registration and one to lead viewers to the landing page to learn more about each of the mainframe participants.
Results
The implementation of IBM Z's initiatives led to a significant increase in user engagement and participation in IBM Z Day. We harnessed an over 20% increase in registration for Z Day, an event aimed at fostering community and knowledge shared among mainframe enthusiasts.
Recognition and Awards
The project earned two Telly Awards, in categories winning a bronze in Campaign-B2B: Business-to-Business for Branded Content and Online Series-Science and Technology.